Your Weekly B2B is Here! 💡

Welcome to this week’s edition of Blank2Bank - your 5-minute power-up to build smarter, grow faster, and stay ahead. Whether you’re launching a startup, scaling your side hustle, or mapping your career path, this is where you get sharp, no-fluff insights and tools to fuel your next big move. Let’s build. 🚀

Table of Contents

• This Week in Business & Tech 🗞️

• Tool of the Week 🛠️

• Career & Hustle Tips 💼

• This Week in AI 🤖

• Your Newsletter, Your Paycheck: Start Earning with beehiiv 📧

• Bonus Tools 💎

• Job Hunt Playbook 🔍

• Build Your Own Thing 🚀

• Insights by Tezons 🧠

• Work with Tezons 💼

• Quote of the Week 💬

Marketing ideas for marketers who hate boring

The best marketing ideas come from marketers who live it.

That’s what this newsletter delivers.

The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.

Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.

Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.

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This Week in Business & Tech 🗞️

1️⃣ Business: OpenAI quietly launches new safety team to tackle superintelligence risks

Just weeks after firing key researchers from its "superalignment" team, OpenAI announced a new “Safety and Security Committee” headed by Sam Altman and several board members. The timing is no coincidence - the company has faced mounting pressure from both internal staff and the broader AI community to take AGI safety more seriously.

This isn’t just optics. As AI moves toward autonomous capabilities, safety isn’t a side issue - it’s a core business function. If you're building with or on AI, regulators, users, and investors will want to know: How are you thinking about ethics, risks, and fail-safes?

🔍 Tip: AI governance is now a front-and-center leadership issue. If you’re building with AI, ethical frameworks aren’t optional. They’re table stakes for investor and user trust.

2️⃣ Finance: Nvidia hits $3.3T market cap, passes Microsoft as world’s most valuable company

Nvidia became the most valuable company on Earth this week, briefly surpassing Microsoft with a $3.3 trillion market cap. Their dominance comes from one thing: unmatched control of the AI chip market. If you’re building or investing in AI, you’re building on Nvidia’s foundation.

This also shifts the spotlight. While most AI founders chase software models, the real gold rush may be in infrastructure - chips, cooling, data centers, and model ops tools. It’s no longer just about building models. It’s about owning the rails.

🔍 Tip: If your startup or hustle leverages AI, you’re riding a trillion-dollar macro wave. Time to capitalize before the next platform shift.

3️⃣ Marketing: Liquid Death expands into iced tea, flips boring category on its head

Liquid Death just launched iced teas with names like “Grim Leafer” and “Dead Billionaire,” turning an otherwise sleepy beverage category into viral content. Their branding isn’t just edgy - it’s strategic. By acting like a metal band instead of a beverage company, they’ve made water and tea cool again.

This isn’t just branding bravado. It’s product-market-culture fit. In saturated markets, attention is the real currency, and Liquid Death earns it through shock value, humor, and unapologetic storytelling. Copy the formula: energy, identity, and emotional punch.

🔍 Tip: Boring products don’t need boring branding. Market disruption often comes from brand attitude, not just product features.

Tool of the Week: Krita 🛠️

Krita is a free, open-source digital painting and illustration tool built for artists, by artists. It’s packed with professional-grade features like customizable brushes, layer management, HDR support, and advanced animation tools - all wrapped in a clean, intuitive interface.

Perfect for illustrators, concept artists, comic creators, and animators, Krita supports both raster and frame-by-frame workflows. Whether you’re sketching storyboards, painting fantasy scenes, or creating frame-based animations, Krita gives you the creative firepower without the subscription fee.

It runs on Windows, macOS, and Linux, and has a passionate community constantly improving it. Bonus: its brush engine is one of the best in the game - even seasoned pros swear by it.

🖌️ Ideal for: digital artists, indie creators, illustrators, and animation students who want a powerhouse tool without breaking the bank.

Career & Hustle Tips 💼

Stop waiting to feel “ready”

Most people delay making a move until they feel 100 percent ready - whether it's launching a product, applying for a job, or pitching a client. But that "ready" moment rarely comes. Perfectionism becomes procrastination, and momentum dies before it starts.

Real growth doesn’t happen in prep mode. It happens when you start messy, learn fast, and improve with every rep. Clarity comes through action, not overthinking. Execution beats hesitation every time.

🔍 Tip: Set a 72-hour deadline to take imperfect action on one thing you’ve been putting off.

This Week in AI 🤖

AI Agents, Open-Source Shakeups, and Big Shifts in Who’s Building What

Last week, Meta released Meta Llama 3.1, improving reasoning and math capabilities in their open-source model, and it’s gunning for GPT-4’s crown. Meanwhile, Hugging Face rolled out Transformers Agents, open-source AI agents that let devs run automated tasks across the web without needing proprietary APIs. This marks a big shift toward open, decentralized AI workflows.

On the practical front, AI agents are getting better at handling end-to-end tasks: booking flights, updating CRMs, summarizing docs, and even launching low-code MVPs. The move toward multi-modal, API-integrated agents is creating a layer of digital workers that startups and solopreneurs can plug directly into their ops stack.

🔍 Tip: Set up an open-source AI agent this week to automate one repetitive workflow in your business. Start small, then scale.

Your Newsletter, Your Paycheck: Start Earning with Beehiiv 📧

Turn Your Passion into Profit with Blank2Bank & Beehiiv

At Blank2Bank, we use Beehiiv to bring you our best insights every single week. Whether you’re dreaming of a full-time gig or a side hustle that actually pays, a newsletter is your golden ticket, and Beehiiv makes it a breeze. From paid subscriptions and sponsor shout-outs to easy-to-read analytics, you’ll see who is opening, clicking and loving your content. No tech headaches, no extra fees. Just you, your voice and a growing community ready to support you.

Ready to get started? Join Blank2Bank on Beehiiv today and watch your newsletter and your bank balance grow!

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🔍 Tip: Create a “must-open” subject line by teasing a key takeaway or surprise in your newsletter - curiosity drives opens. For example: “How I turned 5 minutes of work into £200 this week…

Bonus Tools 💎

Discover 3 handpicked tools that bring extra value to your business toolkit. These bonus picks are carefully selected to help you boost productivity, streamline your workflow, and unlock new growth opportunities. Check them out and level up your game!

Job Hunt Playbook 🔍

Use the 3x3 Value Framework to Stand Out

Instead of sending a resume and hoping for the best, send a 3x3 pitch deck: 3 slides showing what the company’s top challenges are, 3 ideas for solving them, and 3 reasons you’re the person to do it. It flips the script from applicant to problem-solver.

This framework shows initiative, critical thinking, and research, and it's perfect for reaching out cold to companies that aren’t even hiring yet.

🔍 Tip: Pick one dream company this week. Research their current pain points and build a 3x3 pitch using Canva or Notion. Send it directly to the hiring manager or founder.

Build Your Own Thing 🚀

Your Niche is a Shortcut, Not a Limitation

When you build for everyone, you build for no one. But when you go ultra-specific - think marketing funnels for indie fitness coaches or AI tools for dental practices - you cut through the noise and earn trust faster. Niche isn’t small. Niche is strategic.

Not only does this simplify your messaging and product design, it also unlocks easier traction: smaller audiences convert faster when the offer is razor-sharp. After you dominate a niche, you can always expand outward - with more leverage and better proof.

🔍 Tip: Define your niche in 1 sentence: “I help [very specific group] solve [painful problem] using [simple solution].” Then validate it with 5 cold DMs.

Insights by Tezons 🧠

Content Strategy for Small Business: Boost Visibility, Trust, and ROI in 2025

Content is king. For small online businesses, a clear content strategy is the roadmap that guides everything you publish – from blog posts and social media updates to videos and emails. Without it, your marketing is ad hoc and your results will suffer. A strong content strategy helps you reach the right audience with the right message at the right time. It fuels engagement, builds brand loyalty, improves SEO, and ultimately boosts conversions. As Andrew Davis puts it, “Content builds relationships. Relationships are built on trust. Trust drives revenue”. In other words, valuable content turns strangers into customers by earning their trust.

Continue reading here…

Work with Tezons 💼

Join the team building for the next wave of digital growth. Tezons is a sharp, fast-moving digital agency working at the intersection of strategy, brand, and AI. We don’t do fluff - just real work that moves businesses forward. Explore our open roles below.

Quote of the Week 💬

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That's it for today!

Before you go we’d love to know what you thought of today's newsletter to help us improve The Blank2Bank experience for you.

Until next time,