Your Weekly B2B is Here! 💡

Welcome to this week’s edition of Blank2Bank - your power-up to build smarter, grow faster, and stay ahead. Whether you’re launching a startup, scaling your side hustle, or mapping your career path, this is where you get sharp, no-fluff insights and tools to fuel your next big move. Let’s build. 🚀

Table of Contents

• This Week in Business & Tech 🗞️

• Tool of the Week 🛠️

• Career & Hustle Tips 💼

• This Week in AI 🤖

• Bonus Tools 💎

• Quote of the Week 💬

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This Week in Business & Tech 🗞️

1️⃣ Business: Microsoft Adds Anthropic Models to Copilot, Broadens AI Strategy

Microsoft is now letting users switch between OpenAI and Anthropic models (including Claude Sonnet 4 and Claude Opus 4.1) inside Microsoft 365 Copilot and Copilot Studio. This move diversifies Microsoft’s AI stack and signals a future where businesses can pick the best-fit model for each task. For companies, this flexibility could unlock new ways to tailor workflows and boost productivity without being tied to a single AI provider.

2️⃣ Finance: Markets Tumble After Fed’s Cautious Signals

Global markets slipped this week amid uncertainty around U.S. interest rate policy. The S&P 500 dropped about 0.6%, and the Nasdaq lost roughly 1%, after Fed Chair Jerome Powell refrained from committing to immediate rate cuts, warning that valuations remain “fairly high.” Volatility reigned as investors balanced hopes for easing against fears of inflation resurgence. Many are now watching upcoming data releases to gauge where central banks will head next.

3️⃣ Marketing: Anthropic Launches “Keep Thinking” Brand Campaign for Claude

Anthropic has launched its first major consumer brand campaign - “Keep Thinking” - to expand awareness of its Claude AI beyond enterprise audiences. The campaign positions Claude as a thoughtful, trustworthy AI that augments human reasoning rather than replacing it. Running globally across digital, video, and display, the messaging highlights responsibility and transparency - values that could help differentiate AI products as audiences grow more selective.

Tool of the Week: Beehiiv 🛠️

Beehiiv is a newsletter platform built by creators, for creators. Whether you're a blogger, journalist, or content marketer, Beehiiv helps you grow, monetize, and manage your email list with ease. It offers powerful features like audience segmentation, referral programs, custom domains, and analytics - all in an intuitive dashboard. With native ad network access and seamless integrations,Beehiiv is ideal for independent writers and media brands aiming to turn subscribers into revenue. No coding required - just create, send, and scale your newsletter in one place.

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Career & Hustle Tips 💼

Skill Stacking: Build Your Hidden Advantage

The fastest way to stand out isn’t always being the best at one thing - it’s being really good at a unique mix of complementary skills. When you combine talents others don’t think to pair, you create a “hidden advantage” that’s hard to copy.

Here’s how to apply it this week:

• Map your edge: List your top three skills. Now think of one or two new skills that could amplify them (e.g., a designer learning basic copywriting, or an analyst picking up public speaking).

• Learn in micro-bursts: Dedicate 15-30 minutes daily to a new skill or tool that complements your main work.

• Show your mix: Share a quick win publicly - a post, a portfolio update, or a mini case study showing your blended skills in action.

🔍 Tip: Careers accelerate when your skill set becomes rare and valuable - not by waiting for a title change.

This Week in AI 🤖

Google Brings Real-Time Conversational Search to Mobile

Google has officially launched Search Live, a new AI-powered experience rolling out to Android and iOS in the U.S. This feature lets users search by speaking naturally and even pointing their camera at objects for instant context - transforming the familiar search box into a two-way conversation. Instead of typing, you can ask follow-up questions, get quick answers, and refine results in real time, much like chatting with an assistant.

This move signals Google’s biggest step yet toward integrating AI directly into everyday search, blurring the line between traditional results and conversational responses. For marketers and creators, it underscores the need to optimise content not just for keywords but for AI-driven answers that pull from trusted, high-quality sources. Brands that adapt early could see higher visibility as Google’s AI highlights authoritative information right inside the search experience.

🔍 Tip: Test how your content appears inside new AI-powered search results. Make sure your key pages are clear, authoritative, and mobile-friendly to improve how they’re summarised in conversational search.

Bonus Tools 💎

Discover 3 handpicked tools that bring extra value to your business toolkit. These bonus picks are carefully selected to help you boost productivity, streamline your workflow, and unlock new growth opportunities. Check them out and level up your game!

Quote of the Week 💬

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That's it for today!

Before you go we’d love to know what you thought of today's newsletter to help us improve The Blank2Bank experience for you.

Until next time,

Blank2Bank Team